A new report from The Department of Computer Science, University of Oxford, released 20101018, finds that data harvesting by Android apps is epidemic.

Almost 1,000,000 Android apps from the US and UK Google Play stores were analyzed. It was found that 88.4% shared your data with Alphabet (parent of Google), 42.5% shared with Facebook, 33.8% shared with Twitter, 26.27% shared with Verizon, 22.75 shared with Microsoft, and 17.91 shared with Amazon.

Personally, I’m going to be pulling this stat out at the next cybersecurity cocktail social hour when some Android fan-boy insults the iPhone for being too expensive. Because, precisely what value do you place on your personal data and identity?